WWOOF Australia Digital Media Toolkit

Help Spread the Word about WWOOFing in Australia!

Help Spread the Word about WWOOFing in Australia!

Thank you for sharing your WWOOF experience with others.

We appreciate the work of passionate supporters like yourself to help us reach diverse audiences and create empowering connections to food, farming and people.

We know that 2020 has been challenging for many. However, a positive side effect of the COVID-19 epidemic is the light it has shone on food security and the role that WWOOF farms are playing in providing our communities with good, local, organic produce. That’s why we think it’s important, now more than ever, to spread the word about WWOOF, share positive stories, and post inspiring photos from life on the farm.

But we can’t do it without you. 

That’s why we’re asking you to take to social media to show (and tell) the world how WWOOFing or hosting WWOOFers has made a difference in your life and on your property. 

WWOOF Media Toolkit

This toolkit contains suggested social media posts and graphics, email blurbs, testimonials, images, and videos for you to use in spreading the word about WWOOF to your friends, classmates, networks or community members. Help us to inspire others to try WWOOFing – or, if they are growing or producing organically, becoming WWOOF Hosts! 

You can access all graphics and content in this Digital Toolkit. Not sure how to get started? We’re always here to help!

Social Media

Any of the content below can be copied and pasted into your social media, and any of the images on this page saved directly to your device and posted to your Facebook, Instagram, twitter or any other social media. What is even better is to personalize posts and images to share your very own WWOOF experience!

When posting to your story or feed, use the hashtags #WWOOF, and #wwoofaustralia, so that your post is featured in the hashtag story and people searching these terms will see your post. Also tag us, with @wwoofaustralia and @WWOOFingAustralia and we will share your posts on our social media too.

Students & Distance Learning
  • #Studentlife suddenly looks vastly different now you can study from anywhere! Make the most of it, study from a WWOOF Host property, free meals & board when you #volunteer for 4-6 hours daily. Join #wwoofaustralia, live on an organic farm, and get growing! Learn more at wwoof.com.au  @WWOOFingAustralia @wwoofaustralia
  • Are you a #student? Why not complete your #onlinecourse from an organic farm in your free time. #Volunteer on organic farms Australia wide, learn to grow food & meet new people at wwoof.com.au #freemeals&board #WWOOF @WWOOFingAustralia @wwoofaustralia

Tell a story from your time WWOOFing on the farm, or Hosting WWOOFers.

It could focus on new friendships made, skills learn or taught, new projects undertaken, or just one of the many funny happenstances that take place on farms each day. It can be as long or short as you like.

OR

Share photos or videos from your time WWOOFing on the farm, or Hosting WWOOFers.

Interview your Host or WWOOFer and ask them about the best thing they have done while being involved in WWOOF.

WWOOFers could talk about both the expected and the unexpected things that have happened while WWOOFing. What are the benefits over conventional travel? What have you learned or encountered that you may not have come across if you had not been WWOOFing on your journey?

Hosts could talk about how WWOOF has affected their farm and their ability to get things done, as well as how hosting WWOOFers has impacted their social life and family.

They say that a picture can say 1000 words, so show us how true that is! 

OR

Do both!

Share your stories on Facebook, Instagram, or Twitter with the hashtags: #MyWWOOFAustraliaStory #WWOOF and #wwoofaustralia. If you don’t have social media, send your photos or stories to wwoof@wwoof.com.au and we will post them for you. 

Don’t forget to tag us @wwoofaustralia and @WWOOFingAustralia The best stories will be featured in a blog post on our website and will win a free years WWOOF Australia membership.

Sample Facebook, Instagram & Twitter posts

  • #wwoofaustralia helps connect people like you with your food & those who grow it! Their mission is to help everyone learn about #organicagriculture and #sustainability, I hope you will join them #wwoofing on #wwoofhost farms in 2020! Learn more at wwoof.com.au @WWOOFingAustralia @wwoofaustralia #WWOOF
  • Ready to start your own veggie garden and grow nutritious #organicfood? Join #wwoofaustralia and get growing today!  Learn how at wwoof.com.au.         @WWOOFingAustralia @wwoofaustralia #WWOOF
  • Want to travel cheaply and learn about healthy living? Become a member of #wwoofaustralia and start your #organic journey today at wwoof.com.au.         @WWOOFingAustralia @wwoofaustralia
  • Do you dream of becoming an #organicfarmer or want to be part of the global organic food movement? Join #WWOOF and get growing at wwoof.com.au.   @WWOOFingAustralia @wwoofaustralia
  • Looking to gain new skills or learn about #cleanfood & #organicfarming? Become a #volunteer member of #WWOOF and get growing today at wwoof.com.au. @WWOOFingAustralia @wwoofaustralia
  • Looking for a unique family experience? Join your family up on a Dual #wwoofaustralia #volunteer membership, help out on Aussie #organicfarms and give your children hands on lessons in where their food comes from. Learn more at wwoof.com.au @WWOOFingAustralia @wwoofaustralia
Digital Nomads & Remote Workers
  • Do you work remotely? #WWOOFing is an excellent way to take your work on the road and learn new skills #volunteering on an #organicfarm while completing your computer work in your free time. wwoof.com.au #freemeals&board #WWOOF @WWOOFingAustralia @wwoofaustralia
  • Many hosts with good mobile and WiFi welcome digital nomads! With prior communication, remote working on a #WWOOFhost farm can be an incredible experience. Volunteer 4-6 hours daily, work in your free time in breathtaking locations. wwoof.com.au #freemeals&board #WWOOF @WWOOFingAustralia @wwoofaustralia
  • The perfect balance to working remotely on a computer is spending the rest of your day with your hands in the soil! Helping a farmer while working remotely can be a mutually beneficial relationship that can lead to learning new skills and developing lifelong connections. wwoof.com.au #freemeals&board #WWOOF @WWOOFingAustralia @wwoofaustralia
Farmers
  • Do you have an #organicfarm, #organicgarden or #organichobbyfarm? You may qualify to be a WWOOF Host! Receive helping hands while inspiring the next generation of organic farmers. Learn how at wwoof.com.au #WWOOF @WWOOFingAustralia @wwoofaustralia
  • Hosting visitors through #wwoofaustralia is a great way to meet people, get extra help on your farm, and inspire the next generation of organic farmers. Learn how at wwoof.com.au #WWOOF @WWOOFingAustralia @wwoofaustralia
  • Looking for some helping hands on your farm this season? Hosting #volunteers through #wwoofaustralia is a great way to meet people, get extra help on your farm, and inspire the next generation of organic farmers. wwoof.com.au #WWOOF @WWOOFingAustralia @wwoofaustralia

Articles & Videos about WWOOF to share

Articles & Blogs

Farmers need WWOOFers: BioLogical 40 years ago, the dream of WWOOF Australia was born. Founder Lionel Pollard is one of those special individuals who never leaves your mind after that first interaction. We visited the now 84-year-old Lionel at his home in South East Victoria, and he was as sharp as ever.

WWOOF your way to a new path in life: Eativitynews.com Want to see more of Australia, learn about organic farming practices and gain new skills? You might want to try WWOOFing, a global movement that links volunteers with organic farmers:

WWOOFer Luen Free joined the WWOOF movement after her touring income dried up due to the pandemic. Former triple j host and musician is pivoting to permaculture in the pandemic

The Aquaponics Project John and Natalie live in Forest Grove W.A. their property has an interesting history, it started as a group settlement location after WWI then a dairy farm, then an organic winery, then the home of a rich doomsday prepper. In 2017 four related families got together and purchased the property with the intention of it being a lifelong purchase to be handed down to all descendants. Written for Grass Roots and Published Feb/March Issue 2021

WWOOF- The opportunity to create After the collective trauma of 2020, I dream of adventure. To pack my bags. Burst out of my neighbourhood and travel somewhere other than my own neighbourhood and my local park. But this is the year in which “holiday at home” stands beside “unprecedented crisis” as clichés squeezing their way into our lexicon. And “holiday at home” is not such a bad thing when “home” refers to Australia, our beautiful wide brown land, rather than just the four brick walls with which I have become much more intimately acquainted in 2020. Even if holidaying at home means not leaving Victoria, as is an increasingly likely prospect, we hardly have cause to complain. Written By WWOOFer Tamara Taylor Also see Tamara’s article Written for Earth Garden March/ April Issue 2021 WWOOFing with Teenagers

Bogong trail rides – Mount Beauty Victoria, a fantasy fulfilled! Westerns were a big part of my childhood. Young Guns, Butch Cassidy and the Sundance Kid and the classic Red Dwarf episode Gunmen of the Apocalypse are at the top of a long list of favorites. As a kid I remember spinning my fake colt revolver until my fingers were sore. I also remember wearing a dressing gown because I thought it looked a bit like Billy the Kids long coat in Young Guns (which it didn’t). For this reason, I have always wanted to do more horse riding and with WWOOFing and their amazing mixture of hosts, it was now possible to fulfil this fantasy. by WWOOFer Billy Wright

WWOOFers Christi and Jay have a blog about their first WWOOFing experience travelling with their children.

Meet WWOOFers Meet Billy and Cat from England WWOOFing around Victoria during the COVID-19 Pandemic.

Japanese lady comes to Australia and becomes a farmer! Risa Hirata came to Australia from Japan in 2011 (as a WWOOFer) for an adventure and a change from her previous career as a vet nurse. She met WWOOF Host Dan the Egg Man and they soon fell in love and married.

Meet WWOOF Host Jill Redwood from South East Victoria, Sustainable living at it’s best.

Meet WWOOFer Lucien Simon from Switzerland sharing his WWOOFing experience in Australia.

Meet Australian WWOOFer Kris Muscat. We asked Kris about her experiences & advice about WWOOFing. Kris is 54, was a primary school teacher for about 15 years and has also worked in a furniture factory, a plant nursery, as well as in administration and accounts. She says” I learnt lots of things about Permaculture techniques and practices.  I learnt that there are some wonderful hosts out there.  I learnt that ALL organic farmers are hard workers who are passionate about their health, the health of their environment and the health of their animals.”

Lény GOURVEN was a WWOOFer from France in 2013 and shared with us his experiences WWOOFing with Bruce Armstrong and his wife Susan, who are still Hosts today. The WWOOF Book Lény refers to is no longer in print as WWOOF Host now all have Profiles on our website and WWOOF App.

Meet Paulien and Mathijs, a Belgian couple travelling & WWOOFing in Australia arriving in March, just as the COVID-19 Pandemic began. With their WWOOF membership they have embraced WWOOFing with energy and passion and have been able to travel and make friends for life all over Australia.

WWOOFer Lisann Guldner writes of her experience WWOOFing in Australia WWOOF made it possible for me to work on 22 farms in 6 different territories, living together with around 80 different people (and more than 60 dogs) along with collecting lifetime memories. I recommend WWOOF to everyone, who wants to experience Australia in a unique and intense way – for me it made my journey unforgettable!”

Magazine Articles to share

Aquaponics and WWOOFers – Grass Rootsv#263 February/March 2021

WWOOFing with Teenagers – Earth Garden #195 Autumn 2021

Online Study and Travel with WWOOFing – Earth Garden #196 Winter 2021

Online Study or Work Remotely with WWOOF – Earth Garden #196 Winter 2021

Biodynamic Compost making session – Seedbed #40 Winter 2021 Organic Agriculture Association Inc

Videos by WWOOFers and Hosts

WWOOFers Gary and Penny talk about volunteering, Penny was also a WWOOF Host for many years, and now travels volunteering on regenerative farms. Soorya talks about growing up around WWOOFers, WWOOFing himself and now being a WWOOF Host. WWOOFing at ONTOS farm, discussing both WWOOF Hosting and volunteering.

WWOOFer Polski Moll Hey, ich habe zurzeit ein Work&Holiday Visa für Australien und versuche ein paar Eindrücke festzuhalten. Byron Bay WWOOFing Australia 

WWOOFer Irene J.G. We made 1 month of WWOOFing in the “Bellarine Peninsula” of Victoria’s state. We were in a beautiful winery and farm over Swan Bay, where they grow and elaborate their own wine and other vegetables, practicing the permaculture! AUSTRALIA – Our WWOOFing experience ! BELLARINE PENINSULA

WWOOFer Kat Redmond WWOOFing on a farm near Ballarat in Australia WWOOFING IN… AUSTRALIA | Kat is Travelling

WWOOFer Harmita Hamarulina This is my first WWOOFING experience and it was awesome! WWOOFING in Permaculture Farm, Tasmania

WWOOF Hosts Tillagery Permaculture Spontaneous appreciation and learnings in nature. Be consciously aware and experience this unique environment. WWOOFing Australia – Tilligerry Permaculture Farm

WWOOFer Steve Tao It was my first WWOOFing experience and we had so much fun. It was so refreshing to get to the countryside and see the real Australia. Shout out to Cordelia and Stuart for being such great hosts! Mother Nature’s Son – My WWOOFing Experience in Australia

WWOOFer Daniel Eggert This is my video I created about my experience with WWOOF, and traveling South Australia. South Australia WWOOF Experience

WWOOFer Nico shares his Amazing wwoof experience with Will. WWOOF in Bega + Best Memories from Australia

WWOOF Hosts Kiwi Down Under Farm share the Irish TV Program ‘Wwoofail’ visit Kiwi Down Under Farm, Coffs Harbour, Australia. Willing Workers on Organic Farms (WWOOF); Kiwi Down Under Farm

WWOOFers Shay and Dean, along with their daughter Everly, are travelling around Australia; The smell of fresh country air was finally within reach. Join Shay and Dean for The Gathering Folk series. This travelling family are heading around Australia on an adventure to learn how to farm, live slowly, and enjoy the art of learning through travel. Here are just a few of their series.

Hitting the Road – The Gathering Folk – Shay and Dean – S01E01

Blood Sucking Leeches – The Gathering Folk – Shay and Dean S01E02

The Saffron Uber Taxi – The Gathering Folk – Shay and Dean – S01E04

Seed Saving and Eating Rabbit Stew – The Gathering Folk – Shay and Dean SO1EO6

Graphics

Download high quality versions of any of the social media graphics on this page. Right click on the images or tap and hold to save them to your device.

Email Template: Sample email to potential WWOOFers:

Hi there,

I’m reaching out because I think you might be interested in WWOOF (Worldwide Opportunities on Organic Farms)!

WWOOF is a cultural and educational volunteer program. Many host farms now offer opportunities for students interested in distance learning and for remote workers and digital nomads! Check out the online directory of around hundreds of organic, permaculture and biodynamic farms, hobby farms and suburban properties & permaculture gardens across Australia that are actively hosting volunteers.

How WWOOF Works:

Volunteers, or “WWOOFers,” spend about half of each day (4-6 hours) helping on a host farm while learning about organic agriculture and sustainability. They receive free meals and lodging during their visit – with no money exchanged between hosts and WWOOFers. No previous experience is required as WWOOF is a learning opportunity. The length of stay is flexible from a day or weekend on a local farm, up to a week, full semester or even longer. Host farms are located in all states and territories.

The WWOOF staff is available to answer any questions you have. You can contact them directly at wwoof@wwoof.com.au or 0455-023-173. You can also see member photos, featured farms, stories and contests on Instagram and Facebook – it’s a great way to learn how others have benefitted from the program.

Thank you!

Email Template: Sample email to potential WWOOF Hosts:

Hi there,

I’m reaching out because I think you might be interested in WWOOF (Worldwide Opportunities on Organic Farms)!

WWOOF is a cultural and educational volunteer program. Many WWOOF Host farms now offer opportunities for students interested in distance learning and for remote workers and digital nomads to come and volunteer for them during the day and study or work in their free time. Hosts must be using organic, permaculture or biodynamic methods and can be farms, hobby farms, suburban properties or permaculture gardens who are interested in actively hosting volunteers and teaching them their methods and techniques.

How WWOOF Works:

Volunteers, or “WWOOFers,” spend about half of each day (4-6 hours) helping on a host farm while learning about organic agriculture and sustainability. Host provide free meals and lodging during their visit – with no money exchanged between hosts and WWOOFers. No previous experience is required as WWOOF is a learning opportunity for volunteers, however some WWOOFers do have useful skills they are happy to put to good use. The length of stay is flexible from a day or weekend on a local farm, up to a week, full semester or even longer. Hosts and WWOOFers come to a mutually agreed arrangement for the length of stay, often a short stay then longer if both agree they would like to continue.

The WWOOF staff is available to answer any questions you have. You can contact them directly at wwoof@wwoof.com.au or 0455-023-173. You can also see member photos, featured farms, stories and contests on Instagram and Facebook – it’s a great way to learn how others have benefitted from the program.

Thank you!

Testimonials

Stories from WWOOF members are a powerful and inspiring way to motivate others to try WWOOFing or hosting. We encourage you to share your personal WWOOF story, or use any of these quotes from WWOOFers and hosts.

WWOOFer testimonials:

Huge thank-you to Nikki and Gabe: WWOOFing hosts at Faraway. Nikki and Gabe were our first hosts on the WWOOFing circuit, and we couldn’t have asked for a more perfect experience. They welcomed us graciously and respectfully into their beautiful property and home and opened our eyes and hearts to the reality of farm-life. We thoroughly enjoyed helping with the daily chores, sharing meals by the campfire and getting to know and care for the resident animals (and WWOOFers!) The simple rhythm of life at the property left us feeling renewed and deeply grateful for the experience to live in such a breathtakingly beautiful environment. Our heartfelt thanks. x Allison Berry Jun 22, 2020


Testimony from a lovely WWOOFer from Austria. Dear Kelly, William and Vincent, Thank you very much for accepting my staying request on WWOOF. It was such a pleasure for me to stay on your farm for two awesome weeks. Kelly, I really loved talking with you while working in the garden each morning, you are such a heart-warming person and often put a smile on my face. You also made me think more about myself and questioning thins I did or feelings I had.

William, thank you for explaining so many things regarding horses and their body language. It was really interesting for me to see the improvements of Aslan and Strider every single day. I also really enjoyed watching you working with the horses.

Vincent, thank you for being so open to me and for welcoming me into your house. It was much fun talking to you about any topic, cooking and eating together or trying to catch all horses on the first day I arrived!
I had such a great time at Boraning and would love to see you all again one day, maybe in Austria. Who knows? Thank you all for everything you’ve done for me, I really appreciated that, Hugs, Flora Eilmer, 13/2/2020 PS I loved ‘Telly- night”!


WWOOFing in Australia for 10 months. I did a few experiences as a WWOOFer in the south-west of Western Australia, in the south-east of Queensland and in Tasmania. I enjoyed meeting nice hosts, sharing their way of life and learning more about the Australian culture. I liked being closer to nature, to the wildlife and taking care of farm animals.
Hosts have time to teach their WWOOFers new skills such as permaculture principles or biodynamic practices and techniques.
I advise “WWOOFers Farms” to have their own car, it is much more convenient to visit the surroundings on your days off and to go to a new place. Find travel companions and share the costs of driving a car. Read hosts’ profiles carefully before contacting them and have a look at the reviews if any. Write a review at the end of your stay to tell your feeling about it.

Florian Roussel Mar 3, 2020

For more Testimonials see wwoof.com.au/testimonials

WWOOF Host testimonials

Thanks to the WWOOFers who contributed greatly to our Bamboo Park on the Sunshine Coast

We are grateful to the outstanding WWOOFers who helped us a great deal. We run Bamboo Park near Coolum Beach on the Sunshine Coast in Queensland and are in transition to biodynamic and organic production of bamboo, native trees, hay, and food. There is always a lot of work to be done but we have fun with our WWOOFing guests as well, as we are near the beach. We have found it particularly helpful to welcome WWOOFers who have their own accommodation, like a camper van or similar. The WWOOF Australia website is easy to use and communication is good. Angela Wright MBE Jun 1, 2020


Positive exchanges Ben and Kian were my first WWOOFers. I have to say they have both contributed a great deal to my little place. Both interesting young people and very helpful. The garden paths have been topped up and weeded, garden edging made, trees planted and mulched, a hedge planted and mulched (thanks Kian it was a really big job), the wood is stacked and ready for the rest of winter, areas of the property have been cleared of weeds, seedlings planted, fertilised and cared for…the list goes on. I would highly recommend either of these two young men as WWOOFers. I’ve enjoyed their company and hopefully I’ve been able to teach something about organic gardening to both of them. Joy Mendel May 7, 2020


Yet another great WWOOFer Sam Martin We have had over 100 WWOOFers and just about everyone was a wonderful experience for us. We have learnt about different food, different cultures and different stories, and on top of that we get help in the garden!!!!
Sam Martin was one of those wonderful WWOOFers, Even though we have had to impose some limitations from our COVID-style of WWOOFing, Sam managed the restrictions required for my partners illness in COVID times. Sam loves finishing the job he starts; he learns quickly and is ready to try anything. If you are thinking of being a WWOOF host, think no more, just do it!!
Love to all WWOOFers and hosts. Heather Jane Shamrock Apr 22, 2020

For more Testimonials see wwoof.com.au/testimonials

Posters & Brochures

If you are hosting or attending an event and would like printed copies of WWOOF posters or brochures to share, let us know and we’ll mail some your way.

WWOOF Australia honours the ongoing cultural and spiritual connections, heritage, customs and beliefs of Aboriginal people, and pays respect to Elders past and present.

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